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sprocter and gamble headquarterseven lucky gods 2014

# The Content of Seven Lucky Gods 2014 The **Seven Lucky Gods**, known as *Shichifukujin* in Japanese culture, are a group of deities representing good fortune and prosperity. Each god embodies different aspects of luck, wealth, and blessings. This article will explore the content of the Seven Lucky Gods as depicted in 2014, examining their individual characteristics, symbols, and significance in Japanese tradition. ## 1. Introduction In Japan, the Seven Lucky Gods are celebrated during the New Year and are believed to bring good fortune. They are often depicted in various forms of art, including paintings, sculptures, and folklore. The Seven Lucky Gods consist of **Daikokuten**, **Benzaiten**, **Jurojin**, **Hotei**, **Fukurokuju**, **Ebisu**, and **Bishamonten**. Let’s delve deeper into each god’s unique attributes and the overall content associated with them in 2014. ## 2. Daikokuten Daikokuten is the god of wealth and commerce. In 2014, he was frequently represented with a mallet, symbolizing his ability to grant blessings of prosperity. Often depicted alongside rice bales and a bag of treasure, Daikokuten signifies abundance and financial success. His presence in homes and businesses is believed to invite wealth and fortune. ## 3. Benzaiten Benzaiten is the goddess of knowledge, music, and eloquence. She is often visualized with a biwa (a traditional Japanese lute) and is associated with artistic talents. In 2014, Benzaiten's reverence highlighted a surge in cultural appreciation, inspiring artists and musicians to seek her blessings for creativity and inspiration. ## 4. Jurojin Jurojin, the god of longevity, is often depicted with a scroll containing the secrets of a long life. He is usually accompanied by a sacred deer. In 2014, the emphasis on health and wellness echoed his teachings, encouraging people to seek a balanced lifestyle and pursue longevity through proper nutrition and exercise. ## 5. Hotei Hotei, known as the "Laughing Buddha," represents happiness and contentment. His jovial demeanor and large belly symbolize joy and satisfaction in life. In 2014, Hotei served as a reminder to appreciate life's simple pleasures. Many celebrations and festivals incorporated his image to spread cheer and positivity. ## 6. Fukurokuju Fukurokuju, the god of wisdom and enlightenment, is characterized by his elongated head, representing intelligence. His presence in 2014 focused on education and personal growth. Many Japanese families invoked Fukurokuju during school entrance ceremonies, hoping to bless their children with knowledge and insight. ## 7. Ebisu Ebisu, the god of fishermen and merchants, is known for his cheerful disposition and carries a fishing rod. In 2014, he was celebrated at various fishing festivals, symbolizing prosperity and good business for traders and fishermen alike. His figure is often seen as a protector of the livelihood of those who depend on the sea. ## 8. Bishamonten Bishamonten is the god of warriors and protector of the Buddhist faith. He is typically depicted wearing armor and holding weapons. In 2014, the acknowledgment of Bishamonten inspired discussions surrounding courage and the importance of justice, particularly during times of conflict. ## 9. Conclusion In summary, the Seven Lucky Gods are crucial figures in Japanese culture, each representing distinct aspects of prosperity and happiness. Their relevance in 2014 underscored a collective aspiration for growth, wealth, and enlightenment. Celebrating these deities not only enriches Japanese traditions but also inspires individuals to reflect on their fortunes and aspirations for the future. Through the stories and symbols of the Seven Lucky Gods, people find hope and encouragement in their journey toward abundance and fulfillment. --- **Word Count:** 552

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