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seven lucky foreign market procter and gamblegods japan

# The Seven Lucky Gods of Japan: A Journey Through Myth and Tradition Japan's rich cultural heritage is a tapestry woven with myths, legends, and spiritual influences. Among these, the **Seven Lucky Gods** stand out as powerful symbols of fortune and prosperity. These deities, each with unique attributes and stories, play an essential role in Japanese folklore, especially during the New Year celebrations. Below, we explore the significance of each god and their enduring impact on Japanese culture. ## 1. Ebisu - The God of Prosperity

Ebisu, the only deity of the Seven Lucky Gods with Japanese origins, symbolizes prosperity in business and good fortune. Often depicted holding a fishing rod and a large fish, he represents abundance and success, particularly in trade and agriculture. Many businesses in Japan have altars dedicated to Ebisu, praying for prosperity and good luck.

## 2. Daikokuten - The God of Wealth

Daikokuten, often associated with wealth and abundance, is depicted as a jovial figure carrying a sack of treasure. He is considered a guardian of rice and agriculture, which further enhances his status as a provider of prosperity. In homes and businesses alike, images of Daikokuten are placed to attract wealth and happiness.

## 3. Fukurokuju - The God of Wisdom and Longevity

Fukurokuju embodies wisdom and longevity. With a long white beard and an elongated forehead, he symbolizes intelligence and a long life. Folk beliefs suggest that praying to Fukurokuju can bring both knowledge and health, making him a revered figure among scholars and the elderly.

## 4. Hotei - The God of Happiness

Known for his round belly and cheerful demeanor, Hotei embodies happiness and contentment. Often referred to as the 'Happy Buddha' in other cultures, he carries a bag filled with treasures, symbolizing the abundance of good fortune. Many families keep a figurine of Hotei in their homes, believing it brings joy and positivity.

## 5. Jurojin - The God of Longevity

Similar to Fukurokuju, Jurojin represents the quest for a long life. He is often depicted with a scroll or a staff and accompanied by a deer, a symbol of longevity in Japanese folklore. Those who seek a healthy, extended life often pray to Jurojin for blessings and health.

## 6. Bishamonten - The God of War

Bishamonten, originally a Hindu deity, is known as the god of war and warriors. He is often depicted clad in armor and bearing weapons, signifying protection and victory. In times of conflict, warriors would invoke Bishamonten's name for bravery and strength, ensuring their safety in battles.

## 7. Inari - The Goddess of Rice and Fertility

Inari, the final member of the Seven Lucky Gods, is associated with rice, fertility, and agricultural prosperity. She is often depicted alongside foxes, believed to be her sacred messengers. Temples dedicated to Inari can be found across Japan, serving as places of worship for those seeking fertility and bountiful harvests.

### Conclusion

The Seven Lucky Gods of Japan offer profound insights into the nation's values of prosperity, happiness, wisdom, and longevity. Their enduring presence in Japanese culture is seen through artworks, festivals, and the spiritual practices of millions. As they symbolize various aspects of fortune, they continue to inspire hope and blessings in the hearts of many. By understanding these deities, we not only gain insight into Japanese mythology but also appreciate the universal human yearning for good fortune and happiness.

**Word Count: 520 words**

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