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2022 ldesign thinking at procter and gambleucky color of the year pantone

```html 2022 Pantone Color of the Year: Very Peri

2022 Pantone Color of the Year: Very Peri

The Pantone Color Institute announces a Color of the Year annually, impacting design trends across industries. For 2022, the chosen hue is Very Peri (Pantone 17-3938), a vibrant blend of blue and red that captures modern-day life and creativity. This article delves into the significance of Very Peri, its applications, and how it symbolizes the spirit of the times.

1. The Essence of Very Peri

Very Peri is not just a color; it's a mood. This dynamic shade combines the calmness of blue with the energetic warmth of red, making it a unique symbol of change and transformation. Historically, blue has been associated with stability and tranquility, while red stands for passion and excitement. Very Peri strikes a perfect balance, urging us to embrace our creative journeys.

2. Design Applications

This vivid color is versatile, making it suitable for various design contexts:

  1. Fashion: Designers are incorporating Very Peri into collections, complementing its vibrancy with neutrals or using it as a statement piece.
  2. Interior Design: From statement walls to accent furniture, this color can uplift spaces, bringing in a fresh and lively ambiance.
  3. Graphic Design: Marketers and designers utilize Very Peri to attract attention, evoke creativity, and convey modernity in branding materials.
  4. Digital Products: UI/UX designers find this color eye-catching, often using it in apps and websites to generate a sense of innovation.

3. Emotional Connections

Colors can evoke emotions, and Very Peri is no exception. This shade encourages individuals to explore their creativity and express themselves authentically. It's a reminder that amidst uncertainty, there is room for innovation and inspiration. Very Peri also symbolizes hope, inviting people to look towards the future with optimism.

4. Cultural Relevance

In 2022, the world was transitioning from the challenges posed by the pandemic. Very Peri resonates with a collective desire for growth and reinvention. As societies adapt, this color reflects the blending of physical and digital realms, highlighting the importance of both connection and individuality in this evolving landscape.

5. Conclusion

The choice of Very Peri as the Pantone Color of the Year for 2022 encapsulates the zeitgeist of modern living. It represents a journey towards creativity, hope, and renewal. Whether used in fashion, interior design, or branding, Very Peri invites us to explore new avenues and express our true selves amidst a rapidly changing world. As we embrace this vibrant shade, we can remind ourselves of the beauty of transformation and the power of imagination.

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